Responding to global trends: Combining technology, behavioural science, and Vitality Shared-Value Insurance

Vitality Active Rewards with Apple Watch is easy to use and offers the opportunity to drive good health behaviour for more desirable outcomes in health systems

Has mass appeal

With Apple Watch as the enabling device, Vitality Active Rewards reaches various population sections:

• People who are already active, and people who are inactive. 
• People with high health risks (high BMI), and people diagnosed with chronic health conditions.

A foundation in behavioural economics and science 

Insurance risks are behavioural. Vitality Active Rewards uses the principles of micro goals, loss aversion, and rewards as motivation to change behaviour and to maintain positive behaviour change.

Funded through shared value 

The profits generated from improved health and greater physical activity, which lowers insurance risks, are shared with clients and used to fund incentives and rewards. 

It is this success that has encouraged a formal study on the impact. Read more about the study in the pages that follow. For the study, all data was fully anonymised in line with Vitality’s commitment to privacy of information.

https://www.vitalitygroup.com/wp-content/uploads/2018/11/The-antidote-to-inactivity_final-003.pdf