Tuesday, 10 March 2015

A revolution for life insurance - a rewarding future for you

If you were asked to list some of the world's most innovative companies, which would you choose? Apple? Definitely. Google? Yes. BMW? Perhaps.
Insurance companies, in comparison, have always been traditional in their approach to product design. There is, however, one exception to the rule ­ and that’s Discovery. At Discovery, we’re continuously looking at ways to improve your health by designing incentive programmes that encourage healthy behaviour and reward you through financial benefits. It's a commitment that more and more people are taking note of, both within South Africa and beyond its borders, going as far afield as the pages of the New York Times: “…the outfit that seems to have more experience with these kinds of incentive programs than any on the planet is a South African company called Discovery”.


So what's the reason for our continued dedication to rewarding and incentivising you? It's simple. Our research shows that behaviours such as exercising regularly and eating healthily can have a significant impact on your well-being. So the more we encourage you to actively pursue health and wellness, the lower your insurance premiums will be.
Behaviour-based insurance ­ an industry first
Perhaps the feature that most sets us apart from the rest of the market is our behaviour-based insurance model, known as Integration.
This model allows us to move away from an inflexible, one-size-fits-all approach, towards one that's more dynamic, more personalised and more focused on you and your health. By using health and wellness data gathered by the Discovery Group, we're able to offer you competitive life insurance that's not only one of the most valuable products on the market, but also plays an active role in your holistic well-being too.
Discounted premiums through Integration
Perhaps the biggest advantage of the Integration model is its focus on real, tangible benefits. These benefits include the immediate upfront premium discounts and the ability to control your premiums over time.
Rewarding you for being healthy
Our Integration model doesn’t end there, though. Thanks to our innovative PayBack benefit, you'll also receive a significant percentage of your premiums paid back to you, depending on how effectively you manage your health and wellness over time. This way our PayBack benefit incentivises you to manage your risk, which in turn can help to minimise the frequency of any claims you may make.
Taking our Integration model global
The key to our behaviour-based insurance model is that it can be applied to any insurance market, both locally and globally. This has allowed us to take our market-first sustainable behavioural life insurance model and distribute it globally to the United Kingdom, Australia and Singapore with additional countries in the pipeline. Just another way we’re helping to make the world healthier and more physically active.
At Discovery, we don't do innovation for the sake of Innovation. We do it for you, our clients, to give you insurance that not only protects you and your family, but is as invested in your continued well-being as you are.
Speak to your financial adviser today, or visit our website to find out more about how we can reward your health and wellness and help you make your future as bright, healthy and rewarding as can be.
Tersia van Nieuwenhuizen
Independent Contractor to Discovery Life
Direct: +27 21 975 3199
Fax: +27 21 975 3995

An authorised financial services provider - FSP No. 18147

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